As business owners and Internet marketers everywhere adjust to Google’s newest search algorithm changes, Penguin, it’s time to take a refresher course with last year’s update, Panda.
First and foremost, the Panda update last year was designed for one important aspect: quality. The Panda algorithm change helped bring high-quality websites to the forefront of Google’s search listings. Continue reading
Managing search engine optimization from the user-end is not a static process. Rather, Google must repeatedly update its search algorithms in order to continue weeding out webspam and listing search results which are both highly relevant and high-quality. The latest update to Google’s search algorithms was released on April 24, 2012; Google has officially dubbed it “Penguin.” Continue reading
Selecting a memorable domain name is not just a task for online companies. Every brick-and-mortar business needs to maintain an online presence in order to compete for today’s buyers. Why you ask? Consumers are increasingly turning to the internet as their primary resource for shopping or locating businesses. Continue reading
Creating an online presence is a critical component for business success in today’s marketplace, but a simple, generic website which never changes won’t accomplish what you need. If you wish to be competitive, your website needs to exhibit a degree of sophistication in order to meet consumer expectations. Continue reading
The Australian Labor Party’s proposed mandatory Internet filtering legislation is due to be discussed sometime in 2012 or 2013, according to the latest report by the Department of Broadband, Communications and the Digital Economy (DBCDE). At the heart of the proposal is the Refused Classification system, a secret government list of websites that “offend against the standards of morality, decency and propriety generally accepted by reasonable adults.” Continue reading
Social media marketing has largely replaced the idea of more traditional marketing practices like billboards and advertisements in the yellow pages. If you have an Internet connection, you’ve probably already experienced at least some form of marketing via a social platform. And, if you run a business, it’s a smart idea to learn how you can make SMM work for you. Continue reading