Managing Google Updates: Panda Post by: Trudy Pellicaan, May 7, 2012

As business owners and Internet marketers everywhere adjust to Google’s newest search algorithm changes, Penguin, it’s time to take a refresher course with last year’s update, Panda.
First and foremost, the Panda update last year was designed for one important aspect: quality. The Panda algorithm change helped bring high-quality websites to the forefront of Google’s search listings. Continue reading



Managing Google Updates: Penguin Post by: Trudy Pellicaan, April 30, 2012

Managing search engine optimization from the user-end is not a static process. Rather, Google must repeatedly update its search algorithms in order to continue weeding out webspam and listing search results which are both highly relevant and high-quality. The latest update to Google’s search algorithms was released on April 24, 2012; Google has officially dubbed it “Penguin.” Continue reading



Web Company Pellicaan Online join Google, Wikipedia in SOPA Opposition Post by: Trudy Pellicaan, March 12, 2012

The Australian Labor Party’s proposed mandatory Internet filtering legislation is due to be discussed sometime in 2012 or 2013, according to the latest report by the Department of Broadband, Communications and the Digital Economy (DBCDE). At the heart of the proposal is the Refused Classification system, a secret government list of websites that “offend against the standards of morality, decency and propriety generally accepted by reasonable adults.” Continue reading


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