As business owners and Internet marketers everywhere adjust to Google’s newest search algorithm changes, Penguin, it’s time to take a refresher course with last year’s update, Panda.
First and foremost, the Panda update last year was designed for one important aspect: quality. The Panda algorithm change helped bring high-quality websites to the forefront of Google’s search listings. Continue reading →

Managing search engine optimization from the user-end is not a static process. Rather, Google must repeatedly update its search algorithms in order to continue weeding out webspam and listing search results which are both highly relevant and high-quality. The latest update to Google’s search algorithms was released on April 24, 2012; Google has officially dubbed it “Penguin.” Continue reading →

Selecting a memorable domain name is not just a task for online companies. Every brick-and-mortar business needs to maintain an online presence in order to compete for today’s buyers. Why you ask? Consumers are increasingly turning to the internet as their primary resource for shopping or locating businesses. Continue reading →

The Australian Labor Party’s proposed mandatory Internet filtering legislation is due to be discussed sometime in 2012 or 2013, according to the latest report by the Department of Broadband, Communications and the Digital Economy (DBCDE). At the heart of the proposal is the Refused Classification system, a secret government list of websites that “offend against the standards of morality, decency and propriety generally accepted by reasonable adults.” Continue reading →

Social media marketing has largely replaced the idea of more traditional marketing practices like billboards and advertisements in the yellow pages. If you have an Internet connection, you’ve probably already experienced at least some form of marketing via a social platform. And, if you run a business, it’s a smart idea to learn how you can make SMM work for you. Continue reading →

Social networking is one of the most important online marketing developments in recent years as it is now a vital tool for thousands of businesses looking to connect with new and current customers and business associates. There are lots of things businesses can do with social networking sites in order to promote themselves. Today I will take you through a few of the most important ones.

The explosion of social media has been enormous. This means that any business that is serious about marketing online is now making use of websites such as Facebook, Twitter and LinkedIn. The best thing about these networks is there free and easy to use. Continue reading →