So, you want to start your own business. That’s great but what are you going to do about the other 50 retailers that offer the same services as you do? This is a problem that anyone new to the business deals with, especially if there are others who’ve dominated the entirety of the game. If you want to survive as a retailer you need to be at the front of customer services. It’s important now more than ever, as through the rise of social media, more and more stores have arisen, making the choice for consumers to choose from quite immense. So, you need to make a difference- stand out. But how? There are so many ways to do this, you won’t believe me!
Now, will you be utilizing my given advice? If you do, you’ll be unlocking vast magnitudes of customers. Well, are you ready to learn the secrets? Keep on reading to find out more.
First Impressions Last The Longest
If you’re new to the business, there’s something that you can surely use to solidify yourself in the game. It’s free too! It’s none other than kindness. Yep, be ready to be as friendly as you possibly can as interacting with customers, treating them with the utmost respect and friendliness will help you build a positive brand image that your competitors may not have- especially the larger ones.
If you’re a physical store this is easier to implement- if you’re an online store make sure that your customer service is impeccable!
Is Your Brand Worth It?
No one wants to shop at a store with horrible quality. This shouldn’t just reflect the quality of the goods you sell, but also your brand’s aesthetic. Now, if you were a consumer, would you purchase from a dodgy looking online store, or an aesthetically appealing, professional one instead? The latter. This is the consensus with anyone, and you should thus invest in your brand.
If you’re a physical store, make sure that your storefront, design, and ambiance is appealing to the masses. You should also focus on good packaging to make your customers realize they’re buying a lavish good.
For an online store, invest in your website and packaging. To elevate your packaging, you can create custom packaging.
Get Personal With It
You need to create a bond between your customers and your brand. This is easy to do and is almost as inexpensive as being friendly. This will create customer loyalty, making your customers choose you over your competitors.
So, how is this done? If you’re an online retailer make sure that when you send out packages, you add little notes with the customer’s name and leave them a thank you note. If they’re a first-time buyer add something special into the package- may be a coupon? And reward constant buyers with deals.
If you’re not an online store, you could still implement this by learning frequent customer’s names, giving them deals and a loyalty card.
So, are you ready to be the best?